What Is A Ready To Drink Product?
What is ready to drink?
What Is a Ready to Drink Beverage? Ready to drink beverages, as the name suggests, are drinks that are packed in single-use containers for immediate consumption. Due to the rising consumer demand, ready to drink beverages, also known as just RTD, are taking over the market shelves.
Catering to the Millennials. It wonât come as a surprise that the biggest part of the target audience for ready to drink beverages is the millennials. This particular age group favors unique and innovative packaging design that also provides a quick yet health-conscious drinking ritual.
Interesting packaging has been one of the main selling points for ready to drink beverages. However, the market nowadays is leaning more towards the overall functionality and benefit of the drink itself. Aside from the already popular ready to drink alcoholic beverages and premixed drinks in cans, it seems that the modern market is getting …
Ready to drink alcohol ic beverages have also marked a significant rise in market popularity. Of course, all sorts of beers have already been distributed in convenient cans, but these days thereâs an abundance of other types of alcoholic drinks in this kind of container.
After all, they might be used to the size and innovative mixes of the products, which are usually not available in the regular packaging or glass servings. Not to mention that some people simply find the smaller can packaging of RTD beverages to be safer for consumption in general. In that respect, itâs crucial to stay on top of things like a bar/restaurant business looking to beat the competition and improve their customer service.
While thereâs no doubt that traditional energy drink, usually featuring a mix of sugar and ca ffeine, is still going to be popular, the concept of âenergyâ is also adopting a healthy perspective, thus creating ready to drink beverages fused with natural ingredients such as pure guarana extracts and B and C vitamins.
Wines, cocktails, and even spirits can now be easily found as RTD products. This is a very popular alternative, as the smaller sizes also allow for more options. This includes lower alcohol levels as well as other innovations such as lower calorie count and no sugar.
What is RTD in a beverage?
Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fruit juices or soft drinks ). There are different types of RTD beverages, each serving a different purpose.
The majority sold in the United States are essentially flavored beer. Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based.
Why is it important to use creative packaging in RTD?
Within the RTD market, it has become evident that whilst using vibrant, creative packaging can help sell the beverage, it is more important is to focus on the innovation of the beverage itself. So far in 2019, this has been particularly centred on the creation of beverage products with a unique function.
Products such as RTD smoothies are a simple way for shoppers to ensure they are getting key nutrients from fruit. UK brand Earlybirds took this further by creating a âsnacking beverageâ range; providing a high-fibre, plant-based drink for time-poor, health-conscious consumers.
RTD probiotic beverages allow health conscious consumers a quick and easy way to potentially improve their gut health. Energy drinks are a common example of drinks with functionality and have always been a strong driver of the RTD market.
The market for RTDs is now broader than ever, ranging from iced coffees and teas, to kefir yoghurt drinks to canned wines and cocktails. According to ForMarkets, the global RTD market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% from 2018-2025. In 2019, an increasing number of beverage brands have jumped on to …
For instance, the global breakfast drinks market accounted for $57.17 billion in 2018, and is expected to reach around $83.83 billion by 2026, at a growth rate of around 4.9% between 2019 and 2026, according to a report published by Zion Market Research.
Millennials. Millennial-aged consumers are a primary target market for this category and are driving both innovation and success within it. The health-conscious millennial consumer is continuing to redefine consumer markets, and RTD beverages provide them with fresh, new, exciting brand stories.