What Is Mcdonald’S Veggie Burger Made Of?

With a plant-based patty consisting of soy and potato protein, this meatless option is not only vegetarian, but also vegan, therefore appealing to an even wider audience. The failure of the McDonald’s veggie burger is quite interesting given the product’s success with a competing brand.

Here are the facts: All of our burger patties in the U.S. are always made with 100% USDA-inspected beef. That’s the only ingredient: 100% real beef.

We can’t forget why it is called a veggie burger – the vegetables! Popular additions are grated carrots, mushrooms, onions (sautéed are nice), corn, and broccoli. You want to use veggies that won’t add a lot of water to the burger otherwise you will have quite a mushy burger. You will see many recipes with the addition of nuts into the burger.

The release of the veggie burger in exclusive locations was actually a strategic marketing move. Because Australia is a globally-known test market, the veggie burger’s two-year experience there provided insight to its low potential in other locations.