What Happened To Sunkist?

On Aug 23, 2022

Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the leading independent bottler of Pepsi-Cola products at the time.

In 1986, The New York Times reported that Sunkist soft-drinks was sold to Cadbury Schweppes. A couple years later, in 1988, the recipe was changed. “And Sunkist soda, which originally contained 10% juice, now sells an ‘original’ Sunkist with no juice,” (via The New York Times ).

In the Philippines, it was sold by Cosmos Bottling until 2001, when San Miguel Corporation acquired Cosmos and sold its brands to Coca-Cola Bottlers Philippines, Inc. As of 2013, Sunkist is sold by Asia Brewery. Keurig Dr Pepper makes a variety of Sunkist flavors.

Sunkist soft drinks including the orange-flavored “Sunkist Orange Soda” and other fruit-flavored sodas, are produced by Dr Pepper Snapple Group under license from Sunkist Growers; see Sunkist (soft drink).

Who owns Sunkist in the Philippines?

In 2010, there was a consumer recall after a batch was accidentally mixed with 6 times amount of the caffeine, sickening consumers. In late 1984, Sunkist Soft Drinks was sold to Del Monte. From late 1986 until 2008, it was produced by Cadbury Schweppes under license through its Cadbury Schweppes Americas Beverages subsidiary.

Sunkist (as a carbonated soft drink) is sold in the UK by Vimto Soft Drinks under license from Sunkist Growers. It is also sold in Australia by Schweppes Australia (a subsidiary of Asahi Breweries ), but the Australian formulation is caffeine free. In Canada, a caffeine free version of the orange drink is marketed as C’Plus.

Who was the Sunkist export sales manager?

According to Charles Johnston, the Sunkist export sales manager in 1979 who was interviewed for the NYT article, the brand saw many benefits in creating a new product and working with another brand, “We will get not only a royalty from General Cinema but also a profit from the sale of the product.

By 1905, 12 years later, the organization expanded throughout California prompting the need to change the name to California Fruit Growers Exchange to reflect that the citrus was grown throughout the state (via Sunkist ). According to the brand, the name Sunkist Growers wasn’t created until 1952. Sunkist Growers is a company …

Shutterstock. Under the Sunkist image, it’s easy to think that oranges and mandarins are the only citrus that is grown. But Sunkist cultivates many types of citrus fruits including, lemons, limes, grapefruits, mandarins, tangelos, tangerines, and oranges.

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Joining Sunkist Growers gives many farmers a guaranteed place to sell their crops, allows them to tap into international transportation systems, and assists with selling overseas, among other things (via Sunkist Growers ).

In an effort to diversify earnings and expand, in 1979 , Sunkist Growers decided to get into the soda business by licensing its name to General Cinema Corporation, the theater chain and beverage company (via The New York Times ). But the process was not taken lightly.

Founded in 1893, Sunkist Growers is a large farmer cooperative with headquarters in Valencia, California. Originally, it was named the Southern California Fruit Exchange because farmers came together to market its citrus crops to the public (via Sunkist). By 1905, 12 years later, the organization expanded throughout California prompting …

Sunkist Soda has been sold to different brands. The debut of Sunkist soda launched with General Cinema Corporation in 1979 with a license from Sunkist Growers. But Sunkist soda has been sold and managed by other big-name beverage companies, including Del Monte (via Brand Informers ).

What is the purpose of Sunkist?

The main purpose of the cooperative is to create systems enabling fruit from multiple growers to be efficiently harvested, sorted into various sizes and grades, and packed and shipped across the United States, in response to shifting demand.

The success of early campaigns prompted Sunkist to invest heavily in advertising, and in coming decades the brand was advertised in magazines and on radio, on billboards, streetcars and railroad cars, on the sides of speedboats, in school curricula and essay contests, and in pamphlets distributed in doctors’ offices.

By the mid-1930s, one Sunkist orange in five was being consumed in juice form, often at soda fountains, and Sunkist juice was the second-most-popular soda fountain drink, after Coca-Cola. By 1914, Americans were consuming about forty oranges per person every year, up 80% from 1885.

One million spoons were claimed in the first year of the promotion, further establishing the brand in consumers’ minds and giving merchants a reason to want to display Sunkist oranges in their original wrappers. By 1910, the promotion had resulted in Sunkist becoming the world’s largest purchaser of cutlery.

It is currently headquartered in the Valencia neighborhood of Santa Clarita, California. Through 31 offices in the United States and Canada and four offices outside North …

In 1915 , in response to competition from imported Italian lemons, which at that time had nearly half the American market, Sunkist started aggressively marketing the benefits of Sunkist lemons, promoting their use as a hair rinse, in tea, in pie and as a food garnish.

In its early years, the primary problem facing the California citrus industry was an oversupply of fruit. By 1907, California was producing five times the quantity of oranges it had been fifteen years earlier, and orange production was continuing to grow as newly planted orange groves began to bear fruit. In response, in 1907 the CFGE approved the first-ever large-scale advertising campaign aimed at advertising a perishable commodity. The March 1907 campaign, which marketed oranges to Iowans as “healthy” and “summery,” resulted in a 50% increase of orange sales in that state. It also launched the Sunkist brand: the ad agency Lord & Thomas originally proposed using the adjective “sun-kissed” to describe the CFGE oranges; the word eventually used in the campaign was Sunkist, made up by the agency so it would be easier to defend afterwards as a trademark.