Did Keebler Make Zesta Crackers?

Unfortunately the salt has been reduced and now Zesta tastes no different than generic brand crackers. I eat a box of saltines every 2-3 weeks and Zesta has certainly lost me (after all these years) as a customer. My family was Zesta loyal, but my father has stopped purchasing Zesta for the same reason.

The cracker lines are now marketed under the Kellogg’s or Sunshine names. The Keebler slogans are ” Uncommonly Good ” and “a little elfin magic goes a long way”. Tom Shutter and Leo Burnett wrote the familiar jingle. The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019.

The cookie and cracker lines were separated when Kellogg’s sold the cookie line and the rights of the Keebler name to Ferrero SpA. The cracker lines are now marketed under the Kellogg’s or Sunshine names. The Keebler slogans are ” Uncommonly Good ” and “a little elfin magic goes a long way”.

The cookie and cracker lines were separated when Kellogg’s sold the cookie line and the rights of the Keebler name to Ferrero SpA. The cracker lines are now marketed under the Kellogg’s or Sunshine names.