But in March of last year, Starbucks suspended the program throughout the world because of the coronavirus. Starbucks has been gradually bringing it back in international markets and is now ready to reinstate the program in the United States — with some changes. Starbucks is putting a new system in place for personal mugs.
It was an abrupt end to not just an opportunity to buy Starbucks items online; it also ended the company’s subscription program. Starbucks won’t be selling anything on its website anymore. Not even mugs like these. Image source: Starbucks.
Starbucks will also resume offering drinks in reusable mugs for people who plan to consume their beverages on premise. Customers who go through Starbucks’ drive-thru still have to accept their drinks in Starbucks’ disposable cups.
The chain closed the retail portion of Starbucks.com on Oct. 1 after letting customers know the closure was coming in mid-August. It was an abrupt end to not just an opportunity to buy Starbucks items online; it also ended the company’s subscription program.
Why did Starbucks suspend the reusable mug program?
But in March of last year, Starbucks suspended the program throughout the world because of the coronavirus. Starbucks has been gradually bringing it back in international markets and is now ready to reinstate the program in …
Before the pandemic, baristas would clean visibly dirty mugs before refilling them. But now employees will only accept clean mugs, and they won’t touch them: Instead, a customer will place their own cup into a larger ceramic mug. The barista will hold the ceramic mug’s handle rather than the cup when preparing the drink.
Starbucks has been gradually bringing it back in international markets and is now ready to reinstate the program in the United States — with some changes. Starbucks is putting a new system in place for personal mugs. Before the pandemic, baristas would clean visibly dirty mugs before refilling them. But now employees will only accept clean mugs, …
To reduce the use of disposable cups in stores, Starbucks offers a modest ten cent discount to people who bring their own mugs. It has also tested fees for disposable cups in Germany and the United Kingdom.
Starbucks is letting people bring in their own mugs again. New York (CNN Business) Starbucks will let customers bring their own mugs to US company-owned cafes again starting on June 22. Before the pandemic, the coffee chain encouraged customers to bring their own reusable mugs to stores. But in March of last year, …
Starbucks will also resume offering drinks in reusable mugs for people who plan to consume their beverages on premise. Customers who go through Starbucks’ drive-thru still have to accept their drinks in Starbucks’ disposable cups. Starbucks ( SBUX) has been trying for years to reduce waste by developing a more environmentally-friendly disposable …
Does Starbucks have a dedicated store?
By ensuring that there is no dedicated store to sell its merchandise, Starbucks is looking to improve guest traffic to its stores or lure these customers to sign up for its digital ordering platform to ensure that it does not have a scattered customer base which the company is not able to actively engage.
Starbucks’ initiative to close its online merchandise stores could attract more customers to its stores and also unify its digital initiatives. Starbucks is focusing on its mobile order and payment system and the company is looking to enhance this system to drive more sales via this convenient system. Currently nearly 30% of the company’s sales …
Starbucks is looking to digitally interact with all its customers via one platform and is eliminating other online ways of connecting with the customer – since this can create a scattered audience. This step should help the company to consolidate its digital customers and engage them better.
Reports suggest that Starbucks ( SBUX ) is shutting down its online store which sells merchandise such as mugs, coffee brewers, etc., in what appears to be an attempt to attract traffic to its physical stores. In Q3 2017, while the company reported growth in comparable sales, it was due to an increase in ticket size and guest count remained flat.