Are Peeps Gone?
But now Peeps production is back in full force, with the company producing several old favorites and two new flavors inspired by Hot Tamales candy and Froot Loops cereal. Easter is a good time for Just Born to bring them back, as Peeps have been the No. 1 non-chocolate brand at Easter for more than 20 years, according to the company.
While these may not be the festive shapes we’re used to, they’re the same general flavor—and Peeps have a shelf life of two years, so you can still safely indulge in last year’s finds. We’re going to miss Peeps this Halloween and Christmas, but we can’t wait for Easter of 2021!
Just Born decided in April to stop production to protect employees’ health as the pandemic took root in the US, the company previously told CNN Business. Consumers missed out on a variety of holiday-themed Peeps as a result, including for Halloween, Christmas and this year’s Valentine’s Day.
Honestly, Peeps without this preservative probably wouldn’t be great. Food dyes, though also approved for use by the FDA, have long been controversial, and studies have shown some links between them and hyperactivity in children, cancer, and allergic reactions.
What to do if you don’t like eating Peeps?
If you don’t feel like eating or wearing Peeps, you can pick up a Peeps Funko Pop toy or build your own Peeps plush bunny with Build-A-Bear. Peeps cereal. All are products available this year through partnerships struck by the company behind Peeps.
You don’t have to like eating Peeps to like Peeps. By teaming up with massive brands like PepsiCo ( PEP) and Kellogg ( K), Peeps gets the benefit of their marketing strength. The deals help “legitimize” Peeps’ position as a well-known brand, noted Pye, and make “Peeps even stronger.”.
Peeps will be back for Easter after a 9-month hiatus. For partner brands, joining forces with Peeps around Easter offers a way to make a seasonal marketing push and keep their products top of mind for customers, Calkins said. And Peeps is a comforting brand for many people, one that brings to mind childhood memories and the start of spring.
So the company skipped the holiday themed Peeps it usually produces for Halloween, Christmas and Valentine’s Day to focus on its other brands like Mike and Ike and Hot Tamales and on Peeps for Easter 2021.
And Peeps is a comforting brand for many people, one that brings to mind childhood memories and the start of spring. Conjuring that feeling is especially valuable now, when the pandemic has boosted sales of nostalgic foods, like sugary cereal.
How long does it take to make peeps?
Before the pandemic about 5.5 million Peeps were produced every day, roughly 2 billion a year. The Peeps brand launched in 1953, when it took 27 hours to make a single one of the candies. Today it takes 6 minutes. LendingTree.
Just Born decided in April to stop production to protect employees’ health as the pandemic took root in the US, the company previously told CNN Business.
Peeps will be back for Easter after a 9- month hiatus. By Jordan Valinsky, CNN Business. Updated 2:31 PM ET, Wed February 3, 2021. New York (CNN Business) After a pandemic break, Peeps are back in production for Easter. Candy maker Just Born Quality Confections announced Wednesday that the sugary treats are returning to shelves just in time for …