Who Owns Pure Leaf Tea Brand?

Pure Leaf is an iced tea brand distributed primarily in North America by the PepsiCo-Lipton joint venture. Unlike Lipton Iced Tea and Brisk, which use a freeze-dried instant tea powder, Pure Leaf is brewed in liquid.

The PepsiCo-Lipton joint venture is responsible for the distribution of the Pure Leaf brand of iced tea, which is predominantly sold in South America. Pure Leaf is made by steeping loose tea leaves in water, as opposed to Lipton Iced Tea and Brisk, which employ a freeze-dried instant tea powder.

Your best bet to find Pure Leaf is to forget the grocery stores and hit the internet. People are selling their bottles on Ebay, where they’re going for more than $20 for a pack of 12. If you can time it right, you might be able to snag a pack.

Back in 2012 PepsiCo teamed up with Unilever, which owns Lipton, to re-launch Pure Leaf. Backed by a new bottle design, Pure Leaf Iced Tea made an immediate impact and an instant rival in the Pepsi/Coke battle for world liquid sales supremacy. It was a battle that was dominated by Pure Leaf from the start.

Pure Leaf Pure Leaf is an iced tea brand distributed primarily in North America by the PepsiCo-Lipton joint venture. Unlike Lipton Iced Tea and Brisk, which use a freeze-dried instant tea powder, Pure Leaf is brewed in liquid.

Grocery stores find themselves having to explain the missing tea. There’s a huge hole on the shelf in most stores, where Pure Leave (especially their original Unsweetened Black Iced Tea version) used to be. Online stores are just as empty.

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