Who Is Bigger Post Or Kellogg?

What is the history between post and Kellogg’s cereals? Breakfast cereals have their beginnings in the vegetarian movement in the last quarter of the nineteenth century, which influenced members of the Seventh-day Adventist Church in the United States. [4]

But a greater upside potential in General Mills stock and a lower valuation right now (as indicated by the TipRanks Stock Comparison tool) make General Mills a more favorable investment than Kellogg.

Overall, the Street has a Moderate Buy consensus for Kellogg which breaks down into 5 Buys, 5 Holds and 2 Sells. The pandemic gave a much-needed boost to General Mills, which owns several well-known brands like Cheerios, Nature Valley, Yoplait, and Haagen-Dazs.

Note that Kellogg does not typically provide annual revenue and profit figures by subsidiary or brand.

How much did Kellogg’s profits rise in the 1930s?

Even when the economy cratered in the early 1930s, Kellogg’s profits rose 30% and used that momentum to go on and become the industry’s dominant cereal company. Research has shown time and time again that companies that continue to spend on acquisition, advertising, and research and development during economic downturns do significantly better …

When the Depression hit, Post did what most companies do, reined in expenses, cut back on research and development and cut its advertising budget. But Kellogg’s did the opposite, it doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. Even when the economy cratered in …

How much is Kellogg’s revenue?

Kellogg’s reported fiscal 2019 revenue of $13.6 billion. Revenue has increased for three consecutive years, but was nearly flat compared to fiscal 2015. Kellogg’s filed that annual report in December 2019, so it might be more relevant to look at recent earnings.

Financials: General Mills reported revenue of $17.6 billion for fiscal 2020. The company’s revenue has increased in each of the last four fiscal years. North American retail made up 61% of the company’s total for fiscal 2020.

The company has brands like Cheerios, Yoplait, Gold Medal flour, Nature Valley, Green Giant and Chex. General Mills also owns pet food brand Blue Buffalo.