Is The Mcplant Available Yet?

“We’re so pleased that our McPlant is now officially ‘everywhere’ and available for more of our customers to taste and enjoy,” McDonald’s U.K. and Ireland Chief Marketing Officer Michelle Graham-Clare said in a statement.

“Still, it’s hard for us to underwrite McPlant capturing more than a low-single digit percent share and overall, Nielsen data continues to raise larger questions over the rate of adoption by consumers.”

“We estimate every 1% share of McDonald’s U.S. nationwide beef burger business captured by McPlant may translate into $40 million of annual sales for Beyond Meat and, set against FY22E revenue of ~$600 million, the relationship could theoretically prove sizable,” analysts said.

The petition has received almost 240,000 signatures. “For years now consumers have been asking McDonald’s to add a plant-based burger to their menu in the United States,” Freston wrote in an Instagram post when the McPlant was finally announced last year, months after she created the petition.

What is the McPlant burger?

In November 2020, McDonald’s announced that they were implementing a new burger that was meat-free. The item was later added to menus in 2021 before being added to its permanent menu the following year.

The McPlant burger is available across the UK and Ireland, and will soon be available in the United States.

The news of McDonald’s newest menu addition comes on the same day KFC announces its plan to sell plant-based chicken in the United States, starting January 10, 2022.