In July 2019, Dunkin’ Donuts rolled out a limited release of the Beyond Sausage breakfast sandwich in their Manhattan locations. The new sandwich featured a plant-based Beyond Sausage breakfast patty seasoned with sage and black pepper, topped with a fried egg and American cheese on an English Muffin.
In the summer of 2019, when Dunkin’ Donuts decided it was beyond time to get into the plant-based market, Beyond Meat was an obvious choice for a partner. The doughnut purveyor immediately turned to Beyond Meat to help them release the new vegetarian Dunkin’ Donuts and Beyond Meat menu.
The sausage, egg, and cheese croissant is an item from the Dunkin’ Donuts breakfast sandwich menu, so it’s fair to assume it’s a breakfast sandwich. But while all the elements of this dish certainly appear to be breakfast ingredients, their combination and arrangement is not so much classic morning fare as breakfast burger with an identity crisis.
However, Dunkin’ Donuts shops are designed and set up to make and sell donuts, which means they aren’t going to be the best place to make breakfast. If you really want cheap meat in a bun, go to McDonald’s.
When did Dunkin’s Beyond sausage come out?
Dunkin’s Beyond Sausage sandwich was introduced in 2019 as one of the early sandwiches featuring a plant-based patty at a major U.S. restaurant chain and backed it with marketing including giveaways and bonus points to its loyalty program members who bought the sandwich in the first few months.
Snoop Dogg, a Beyond Meat investor, advertised plant-based sandwiches for Dunkin’ in early 2020. Its decision to slash distribution serves as a warning sign for other big chains that are also marketing meatless options to mainstream diners, including White Castle and Burger King.
The chain has removed the Beyond Sausage sandwich from thousands of its restaurants but is keeping it on the menu in several hundred locations. Dunkin’s Beyond Sausage sandwich was introduced in 2019 as one of the early sandwiches featuring a plant-based patty at a major U.S. restaurant chain and backed it with marketing including giveaways …
Why is Beyond Sausage so good?
The reason? Plant-based protein not only contains less saturated fat and cholesterol than meat, which is good for people, but it’s also been shown to be far more environmentally-friendly than traditional meat products. Manufacturing plant-based protein uses less land, water, and energy than beef cultivation, thus reducing the negative climate impact caused by greenhouse gas emissions, while also improving animal welfare (via Beyond Meat ). To that end, the success of Dunkin’s Beyond Sausage breakfast sandwich was an important step in the right direction to help Beyond Meat and Dunkin’ Donuts deliver on their goals for a more environmentally-sustainable future.
Additionally, Beyond Meat Founder and CEO Ethan Brown was sincerely excited about the release of Dunkin’s Beyond Sausage breakfast sandwich. “Dunkin’ is truly an iconic brand and part of the fabric of so many communities,” he proclaimed in a statement obtained by PR Newswire.
First, a primer on its star ingredient, Beyond Meat. The meat alternative is one of the most popular on the market these days. By using pea protein, mung beans, fava beans, and brown rice, Beyond Meat is able to emulate the flavor and texture of sausage, and pack in up to 11 grams of protein per serving — all while still remaining entirely plant …
Both Beyond Meat and Dunkin’ were thrilled to take the product nationwide. Beyond Meat. By October of 2019, Dunkin’ Donuts decided to go national with the Beyond Sausage breakfast sandwich. “Dunkin’ is the brand that democratizes trends for America, and this latest addition to our menu gives consumers more choice to meet their evolving needs,” …
While the Beyond Meat patties themselves are vegan, customers should note that the Beyond Sausage breakfast sandwich does contain eggs and cheese. However, as Beyond Meat notes, customers can order their sandwiches without the toppings for a vegan-friendly option.
Customers love Beyond Meat for its uncompromising values, great taste, wholesome ingredients, and nutritional benefits. All Beyond Meat products contain no gluten, soy, or GMOs, and are completely hormone and antibiotic-free. No wonder it’s a fan favorite!
Alexi Rosenfeld/Getty Images. In the summer of 2019, when Dunkin’ Donuts decided it was beyond time to get into the plant-based market, Beyond Meat was an obvious choice for a partner.