Ever since 2018, as General Mills announced on Twitter, the Kix slogan has been “Kid-tested. Parent-approved.” All parental units are so approving because Kix is, in fact, a healthier cereal.
Generations later, kids still love it and parents still approve. Honey Kix contains the wholesome goodness of Original Kix with a touch of honey straight from the hive. Berry Berry Kix contains the wholesome goodness of Original Kix with a touch of berry flavor.
Unsourced material may be challenged and removed. Kix (sometimes stylized as KIX) is an American glam metal and hard rock band that achieved popularity during the 1980s.
The tagline for Kix was “Kid tested, mother approved,” indicating that kids would love them but they weren’t insane globs of sugar in a bowl. Kix were OK. If Kix were to disappear, there would be little rending of garments, if any. Berry Berry Kix is a different story.
How is Kix made?
Kix are cooked in the extruder, when the dough is formed into the desired shape by extrusion through a die. It was the first cereal to be manufactured using this process. Experimentation with the Kix puffing process led to popular brands like Cheerios.
Mother Approved.”. was introduced in 1978. During the 1980s, television commercials included the jingle “Kids love Kix for what Kix has got. Moms love Kix for what Kix has not,” the latter a reference to its claims of no added food coloring or flavors. In 2018, the slogan was updated to “Kid-tested.
A 2010 version of the Kix cereal box. General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. In Original Kix, total sugars are about 10% by weight, which is about 3 grams of sugar per serving. Honey Kix has 6 grams of sugar, Berry Berry Kix 7 grams.
www .kixcereal .com. Kix (stylized as KiX) is a brand of breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal .
In 2018, the slogan was updated to “Kid-tested. Parent-approved” in order to avoid old gender role stereotypes.
When was Kix introduced?
Kix was introduced during the Great Depression. Shutterstock. General Mills started off as a flour-milling company under Cadwallader Washburn in 1866, according to the Wisconsin Historical Society. Washburn grew his business by forming partnerships.
Kix was made with breakthrough cereal technology . Shutterstock. According to The Atlantic, hundreds of cereal manufacturing companies blossomed around the turn of the 20th century, all peddling healthy and convenient — if not always delicious — wheat and corn cereals.
What they learned was that people wanted two things General Mills’ competitors weren’t offering: a cereal that didn’t turn soggy in milk and more vitamins (via ” Cerealizing America “). Kix was engineered in the General Mills’ research lab to fulfill these wants. In a 1938 ad for its exciting new bubble-shaped cereal, General Mills claimed that “it doesn’t get all soaked in milk or cream as flat flake cereals do. Scientific tests prove that” (via Tumblr ). The corn bubbles were coated with vitamins B and D, calcium and phosphorus, and marketed as food that “helps in ‘balancing'” your diet. A TV commercial aired in the 1950s declared that Kix was a “food for action” that had 83% energy (via YouTube ).
Over the years, the Kix repertoire has expanded to include Berry Berry and Honey flavors. Berry Berry Kix included a grape-like cluster of corn puffs infused with the flavors of grapes, raspberries, strawberries, and cherries (via Mr. Breakfast ). Honey Kix was “lightly sweetened” with sugar, honey, and brown sugar syrup, per Fooducate.
Kix became the go-to cereal for premiums related to the popular “Lone Ranger” radio series in 1941 (via Jim Ramsburg’s GOld Time Radio ). Kids who loved both Kix and “The Lone Ranger” could exchange cereal box tops for Lone Ranger safety belts, silver bullet compasses, weather rings, and much more over the years.
It wasn’t until 1979 that General Mills adopted Kix’s famous slogan, “Kid-tested. Mother-approved,” which has stood the test of time and continues to remain Kix’s catchphrase, except for a small change (via Cereal Guru ). Ever since 2018, as General Mills announced on Twitter, the Kix slogan has been “Kid-tested.
Kix set a record for cereal premiums in 1947, its last year as the official cereal of “The Lone Ranger.”. (General Mills moved the premiums to Cheerios in 1948.) The record-breaking offer was a glow-in-the-dark Lone Ranger atomic-bomb ring for 15 cents and a box top.